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About Us

We began as a small custom bakery in Prairieville, La., in 2012

Gold Coast Traditions is a family-owned organic dry mix food production company based in Baton Rouge, Louisiana. The business had its start as a little custom bakeshop in Prairieville, Louisiana, in 2012. The bakeshop was an opportunity to provide others with creative goodies for their own celebrations.

Over time, as we became more serious about good nutrition, living a healthy lifestyle, and eco-conscious choices, we decided to transition the business to help others do the same.  “We’re excited to offer products that help people feel positive about their food choice, such as the mom who wants to reduce her child’s exposure to chemical-laden food, to the athlete who wants to fuel up with a healthier option, or even the person who simply wants to enjoy healthier food without compromising taste. We consider those to be winning choices! When you eat good, you feel good. When you feel good, you’re better prepared to take on what lies ahead.” .” – Jennifer Mellard, Owner



Gold Coast Traditions organic pancake mix facility

In 2017 we opened our new organic manufacturing facility located in Baton Rouge, La.

Traditions run deep here in South Louisiana. One simple one that our family has enjoyed for years is pancakes on Saturday morning. It was important to us to provide good nutrition for our kids, which is so much easier when they like the taste of the food! Naturally our first commercial product became our Organic Whole Wheat Buttermilk Pancake Mix.  “Saturday morning became a win-win situation when I learned how to make our favorite pancake breakfast where they loved the taste, and I felt good about what we were eating.” – Jennifer Mellard, Owner



Our Mission

At Gold Coast Traditions our mission is to provide as many people as possible with healthy organic food choices that are both tasty and easy to prepare.  We strive each day to provide organic dry mixes that save you time in the kitchen while providing a combination of true ingredients and excellent taste.

As a family-owned business, we know that people matter most, so our products are made with that in mind. Life is better when you feel good about what you feed yourself and your loved ones.

You deeply value those closest to you–that’s why we believe it’s only right that the ones you care for are given the very best. They’re worth it, and you are too.

Make life easier. Make life healthier. Make life better.

Our Promise

(L to R) Russell, Jennifer, Jonathan, and Laura

We promise to work each day to provide high-quality organic foods that are both safe and tasty for your family.  As a USDA certified organic operation, our facility, our processes, and records have undergone strict inspection by a USDA accredited certifying agency to ensure all our production methods and ingredients are trustworthy.  All organic ingredients are verified to have been produced using practices that support ecological balance, and protect and conserve natural resources in the environment.  Additionally, the use of dangerous pesticides and chemicals, genetically engineered substances, irradiation, and other harmful methods are not permitted. Such practices collectively aid in environmental sustainability by reducing harmful effects of human culture on the earth, and thereby providing purer food sources for your family.  When you select the Gold Coast Traditions label, you can feel confident you are supporting these goals and receiving products made with true ingredients and responsible practices you can feel good about.